Commercially, socially and culturally, there are substantial opportunities for companies ready to tap into the deep reservoirs of Black talent. BBI’s Butterfly Kitemark’s process, unlocks this possibility. Signing up to BBI’s Charter and securing BBI’s Butterfly Kitemark, takes companies, organisations and institutions through a process to raise awareness of and overcome systemic, structural and cultural issues preventing them from achieving the racial harmony necessary for a fair, equitable and progressive environment, whilst empowering signees with the knowledge and strategies to fully embrace the benefits derived from a modern diverse workforce, essential for maximising commercial returns Diversity, Equity & Inclusion (DEI) forms an important aspect of every progressive company’s ESG focus. Of the protected groups, often racial justice receives the least priority.